Hillary Clinton and her campaign team will almost certainly use President Barack Obama’s winning battle plan from 2008 and 2012 as a starting point for mapping out their own strategy for her fall campaign against Donald Trump. Clinton’s hope would be to replicate Obama’s success with the same constituency of “Obama coalition” voters that helped him to victory. But, Clinton’s image with one crucial bloc of the Obama coalition — young Americans aged 18-29 — continues to slide to new lows. This could create real problems for her campaign if it does not change in the weeks ahead.
Gallup tracking over the past month (July 1-27) shows that 31% of 18- to 29-year-old Americans have a favorable view of Clinton, compared with 40% of 30- to 49-year-olds, 41% of 50- to 64-year-olds and 39% of those 65 and older. In other words, Clinton has the least favorable image among young Americans — a flip from where it was one year ago when 47% of 18- to 29-year-olds said they had a favorable image of her, at the time higher than all of the older age cohorts.
The big shift in views of Clinton among this age group occurred in February and March of this year when young Americans’ positive impression of Clinton fell below that of the other age groups, where they have stayed ever since. Clinton’s image has dropped among all age groups but has fallen the most with young Americans.